Marketing and marketing research techniques that uncover directions up to 20 times as powerful
A custom marketing research and marketing strategies company offering techniques to re-position underperforming products or services for increased sales, optimize new products and startups, improve advertising ROI, find new product and growth opportunities to exploit, increase customer satisfaction, build competitive advantage.
Keywords: marketing strategy, market research, marketing research, advertising research, product research, new products, consumer research, B2B research, business-to-business research, store research, logo research, package research, branding, brand image research
Interview Q&A
How long have you been in business?
29 years
What is your primary product or service?
Innovative marketing research.
How did you first become interested in your line of business? (if owner) - What is your background? (If owner or store manager)
There was a need for a marketing research firm where the principals were not just research "eggheads" but people who understood marketing, advertising, promotions and new products and could translate information into opportunities.
How do you differentiate yourself from other businesses in your category and area?
Our proprietary research techniques have proven successful for our clients in building business and uncovering opportunities that conventional research would overlook. We have a creative approach to research and our Concept Segmentation (tm) technique finds directions up to 20 times as motivating as those that might have otherwise been pursued.
How many locations do you have and do you have plans to expand?
One
What type of payments do you accept?
Checks
Which areas do you service?
About half of our clients are in the Metroplex and the remaining half across the U.S. We conduct local market and nationwide research studies and also have the capability to manage research studies internationally.
Who owns your company or runs daily operations?
The principals of the company are Richard Buck and Janey Stuart.
What are your hours of operation?
We never sleep
What is the best compliment anyone can give you?
That we exceeded their expectations, helped them gain competitive advantage and achieve business success.
What is your favorite quote or Bible verse?
"It is useless to be a creative original thinker unless you can also sell what you create."
- David Ogilvy
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